Digital Marketing

Job Code : GEN/1151

Bangalore

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Job Description

Job Description | Digital Marketing Manager

About Sagility

Sagility is a tech-enabled BPM services provider, a thought partner providing a broad spectrum of transformational services, to enable our clients provide efficient and hi-quality care across the healthcare system.

Sagility combines industry-leading technology and transformation-driven BPM services with decades of healthcare domain expertise to help clients draw closer to their members. We optimize the entire member/patient experience through service offerings for clinical, case management, member engagement, provider solutions, payment integrity, claims cost containment, and analytics.

Leading industry analyst firms have consistently cited our service excellence, breadth of offerings, and ability to execute. The most recent being recognized as a leader for Healthcare Payer Operations in 2022 as a part The Healthcare Payer Operations PEAK Matrix Assessment report by Everest Group. To learn more about our recognitions please visit our AWARDS SECTION

We have 28,000 employees in 15 cities across 5 countries ? India, Philippines, USA, Jamaica, and Colombia.

About Sagility Technology

We are the technology wing of Sagility, providing a complete solution that encompasses people, process, and technology platform improvements. Equipped with a strategic solutions mindset, our core focus is on what most benefits the client. Sagility Technology uses a holistic consulting approach to identify the root causes of healthcare payer and provider pain points, analyze the issues and create custom solution roadmap to improve efficiency, engagement, data management, and overall processes.

About Sagility Care Management

A technology-enabled care management services arm of Sagility focused on applying whole-person interventions to improve healthcare outcomes, reduce costs, and increase satisfaction.

Job Details

Description	Details
Job Title	Digital marketing Manager
Reporting to	AGM, Corporate Communications
Location	Bangalore
Working Hours/ Days	Monday to Friday (and on-ground event support as needed)
Shift	10am-7pm (tentative and will be flexible as per stakeholder meetings or timely deliverables)
Team Size	IC
Company URL	www.sagilityhealth.com
Desired skills and qualification	Google Analytics Google Search Console (Webmaster Tools) Google Keyword Planner Tool Google AdWords Bing Ads SEMRush Facebook for Business Twitter Ads LinkedIn Ads Instagram Ads Expertise in A/B and multivariate testing Good Communication Skills

Objective and responsibility

Strategy and Operations

SEO

Develop and execute SEO / SEM strategies to improve page ranking and site visitors
Establish link building strategies and set up conversion tracking to evaluate visitor activity on our digital platforms and measure effectiveness of marketing campaigns
Optimize copy, landing pages and work with the development team to ensure SEO best practices are properly implemented on newly developed code
Perform ongoing keyword discovery, expansion and optimization
Research and analyze competitor advertising links
Research and implement SEO recommendations
Create and plan a variety of PPC campaigns PPC

PPC

Strategize effective paid search strategies, launch, and optimize various PPC campaigns across a range of digital channels (AdWords, Facebook, Instagram, LinkedIn, Twitter etc.)
Create, deploy, and analyze the performance of our paid ads to maximize traffic, drive engagement and generate leads to optimize CPL and CPH
Be involved in keyword selection and audience targeting, monitor budget and adjust bids to gain better ROI
Write / review attractive and concise copy for adverts and suggest creative design enhancements

Reporting, Governance, and Learning

Analyze SEO, Website analytics, and PPC campaign performance using performance metrics and analytical tools to suggest improvements for future campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Compile and analyze data for all ongoing campaigns to prepare progress reports
Stay up-to-date with the best SEO and PPC practices to identify new ways for creating more efficient campaigns
Keep abreast of PPC and SEM trends
Analyze trends and making data-driven decisions
Proofreading
Drive vendor relationships

Your life with us

Sagility believes in Doing Right by its People.

We believe in providing strong growth opportunities, multiple training programs to support your learning curve, exposure to large international clients and access to advanced technologies and solutions at your disposal - so that you can focus on making a difference through your role.

We are an inclusive, open, and welcoming organization where our people are at the heart of everything that we do. We believe in giving back to the local communities in which we operate. We have strong rewards and recognition platforms, programs where your ideas can turn into reality.

We respect the need for a composite life and to encourage the same, we have employee friendly leave policies for the much needed down time and a lot more. Our medical insurance coverage is one of the best in class, covering you and your family when you need it. Last but not the least, we have lots of fun everyday through our wellbeing

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